RESUME

HEAD OF MENS DESIGN (DENIM & RTW)

PAIGE - LOS ANGELES, CA | 2018 - PRESENT

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Direct the creative and commercial leadership of the Men’s Denim & RTW categories for a premium contemporary brand generating $46.7M in annual revenue, overseeing product strategy, fit architecture, and global development while leading a team of five designers.

Denim remains the foundation of the business with core fabric platforms contributing up to 30–35% of total unit sales and premium AUR consistently maintained between $188–$202.

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  • Lead creative direction and narrative development for the Men’s Denim & RTW categories, shaping seasonal concept, campaign storytelling, and product worlds across collections and media.

  • Architect the brand’s core denim fit platform, refining foundational fits to create clear structural differentiation, reducing tolerance-related production costs while strengthening line efficiency and consistency.

  • Expanded the men’s business beyond denim across a $14.2M lifestyle segment, introducing new silhouettes and fits while growing non-denim to represent 20–25% of total men’s sales with AUR between $184–$255.

  • Lead design across a $32.5M denim business, maintaining premium positioning with denim AUR consistently between $188–$202 and weighted margins averaging 62%.

  • Partner with global vendors and wash houses (70% Mexico with additional partners in Turkey and China) to develop fabrics, washes, and sustainable finishing techniques including laser technology and water-reduction processes.

  • Collaborate cross-functionally with Production, Planning, and Marketing to align development calendars, pricing strategy, and long-term fabric investments.

  • Conceptualize and direct seasonal campaign storytelling, partnering with marketing teams and photographers to translate collection narratives into visual campaigns and brand media.

DESIGN DIRECTOR - VAYDER

PAIGE - LOS ANGELES, CA | 2021 - 2023

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Led design direction for Vayder, an internal contemporary menswear label developed within Paige, developed to explore a new brand voice merging premium denim construction with contemporary street culture.

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  • Directed the design and development of seasonal collections across denim, outerwear, and cut-and-sew, establishing the brand’s product architecture and visual identity.

  • Partnered with internal merchandising, production, and marketing teams to launch the brand from concept through market introduction.

  • Oversaw vendor partnerships and development timelines across global production partners.

  • Shaped brand storytelling and creative positioning through product direction, campaign concepts, and marketing alignment.

ARTIST / CREATIVE DIRECTOR

JOSEPH ROI - LOS ANGELES, CA | 2019 - PRESENT

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Founder & Creative Director of an art-driven design studio and product label exploring narrative-led leather goods and material craftsmanship.

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  • Conceptualize and design limited-run collections integrating storytelling with material experimentation and craftsmanship.

  • Oversee product development across leather goods, tailoring, and capsule apparel.

  • Collaborate with global artisan partners to produce small-batch pieces focused on material integrity and cultural narrative.

CO-CREATIVE DIRECTOR

MEYOU - LOS ANGELES, CA | 2015 - 2019

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Co-led design and brand development for a sustainable apparel label focused on responsible production and zero-waste design principles.

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  • Partnered with local, Los Angeles manufactures to explore sustainable materials and low-waste processes. Producing MOQ’s for boutiques across Los Angeles.

  • Oversaw brand identity, brand positioning, product launch strategy, and marketing execution.

SENIOR MENSWEAR & GRAPHIC DESIGNER

ROCKSTAR DENIM - LOS ANGELES, CA | 2018

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Led menswear design and graphic design within a fast-paced contemporary environment.

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  • Designed RTW, denim, and graphic categories producing 10–15 SKUs per week while overseeing wash development and vendor communication across global partners.

  • Partnered with production teams to execute bi-weekly collections within aggressive development timelines and vendor communication across global partners.

MENSWEAR LIFESTYLE & DENIM DESIGNER

JOE’S JEANS - LOS ANGELES, CA | 2013-2018

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Designed men’s denim and lifestyle collections within a premium contemporary denim brand, building a foundation in fit development, wash innovation, and fabric sourcing.

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  • Partnered with mills and wash houses to develop seasonal denim fabrics, wash programs, and fit refinements while designing men’s denim and lifestyle collections within a premium contemporary brand.