ABOUT

I’m a Los Angeles–based creative director working at the intersection of product design, cultural storytelling, and brand narrative.

My work explores how ideas move through objects—how concept becomes silhouette, how material carries meaning, and how product can function as both utility and expression.

At Paige, I lead men’s design, guiding seasonal concept direction, fit evolution, and fabric development across categories. The work balances creative intuition with technical precision, protecting what makes a product feel authentic while allowing it to evolve.

Earlier projects explored different expressions of the same philosophy. Meyou was a study in restraint and responsible production. An attempt to design essentials built around longevity rather than excess.

Vayder followed as a contemporary streetwear experiment, merging premium construction with the cultural energy of street design.

Most recently, I founded Joseph Roi, a storytelling-driven leather goods label exploring identity, dignity, and self-investment through sculptural form and material depth. It represents my most personal work—where craft becomes narrative and product becomes expression.

Denim remains a language I speak fluently, but concept, silhouette, and cultural context form the larger framework will always be my native tongue. I believe the most enduring design is intentional, considered, and built to carry meaning over time.